WanYeen Group of Companies Participates in the 2026 Li Shizhen Traditional Chinese Medicine Culture Festival
On 26 May 2026, the 2026 Li Shizhen Traditional Chinese Medicine Culture Festival was held in Qichun, Hubei, to commemorate the 508th anniversary of Li Shizhen’s birth!
Academicians, experts, government representatives and industry leaders gathered to discuss the preservation, innovation and international promotion of traditional Chinese medicine.
Malaysia WanYeen Group of Companies was honoured to participate in the event and officially signed a strategic cooperation agreement with Bencao Gangmu Pharmaceutical Group. This marked an important step in strengthening cooperation with China’s traditional Chinese medicine industry and bringing quality TCM products to Malaysia and global markets.
Strategic Partnership to Advance TCM Internationalisation
During the festival, Malaysia WanYeen Group of Companies and Bencao Gangmu Pharmaceutical Group signed a strategic cooperation agreement in the presence of government representatives, experts and industry guests.
Both parties will leverage their strengths in TCM resources, product development, manufacturing and overseas markets to promote TCM culture internationally, support the global expansion of quality TCM products and deepen cooperation in the health and wellness industry.
Discussing “Modern Herbal Culture” and Exploring New Ways to Engage Younger Generations
Mr. Teh Choon Wai, Chairman of WanYeen Group of Companies, was invited to join the dialogue session, “Modern Herbal Culture in the New Media Era”.
Together with TCM experts, cultural professionals and new media creators, he discussed how short videos, comics and film content can make traditional herbal knowledge more engaging and accessible to younger audiences.
Appointed as a Qichun Mugwort Public Welfare Ambassador
To promote Qichun mugwort culture and support public awareness of traditional Chinese medicine, the forum held an official certificate presentation ceremony for the appointment of Qichun Mugwort Public Welfare Ambassadors.
During the event, Mr. Teh Choon Wai was appointed as a “Qichun Mugwort Public Welfare Ambassador” in recognition of his contributions to the international promotion of Qichun mugwort culture and TCM cooperation.
WanYeen Group of Companies will continue to use its resources and market presence in Malaysia and Southeast Asia to promote Qichun mugwort culture and traditional Chinese medicine health concepts to wider international audiences.
Preserving Tradition and Creating a Shared Future
WanYeen Group of Companies’s participation in the festival represents an important step in advancing international cooperation within the TCM industry.
Moving forward, we will continue to place quality at the foundation, innovation at the heart of progress and collaboration at the centre of growth, while working with industry partners to promote TCM culture, product innovation and international market development.
Preserving herbal wisdom, connecting China and Malaysia, and creating a new future for the global health and wellness industry!
Source Video：Bencao Gangmu Group
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